About Us

About Us

Ken and Marilyn Riding had operated a small wine grape vineyard in the Santa Cruz Mountain AVA for about 15 years, when they got the itch to grow grapes on a larger scale to sell to premium wineries.  They recognized that the finest wines are made in vineyards that produce quality fruit that express the uniqueness of the terrior. So they set out to find the perfect site in the wine regions of California.


In 2003, they along with their two children, James and Kendall, purchased 130 acres of land in The Adelaida area west of Paso Robles about 12 miles from the Pacific Ocean. They were taken by the stunning ridges and valleys and the limestone rich soil.  The goal: to produce the best premium wine grapes in the AVA!


During the initial land clearing of La Vista, the Ridings were introduced to Alvaro Medrano.  Alvaro’s extensive knowledge of the grape growing process and experience in producing quality fruit in the past was a great assurance that they had an expert in their midst.  Alvaro assisted in all phases of the development starting with vineyard design, varietal, rootstock, clone selection and planting and is now the vineyard manager.


Forty five acres of the land were cleared in 2005 and 2006 and about 22 acres were planted with six varietals in 2007. Additional varietals were planted in 2008 and 2010 for a total of about 25 acres planted today that La Vista sells to various wineries in the Paso Robles area.


Ken Riding – General Manager

Ken is a businessman who’s fondness for high quality wines led him to wine grape farming. With a background in real estate development and home building, Ken has a vision for land and how it should be used. Using that vision Ken spied the limestone rich rolling hills off of Adelaida Road in the west Paso Robles AVA and has made what has become La Vista Vineyards.










Alvaro Medrano – Vineyard Manager

Since 1975 Alvaro has led an extensive career managing vineyards on the Central Coast throughout Monterey and San Luis Obispo Counties.  As the former manager of neighboring Halter Ranch Vineyards, Alvaro has experienced the soils, climates and varietals that distinguish the western hillside region of the Paso Robles AVA.  With his guidance, La Vista Vineyards began planting vines in 2007.  Today, Alvaro continues to manage the daily operations and viticulture management according to the needs of the vine, fruit and customers.  It is because of Alvaro’s superb knowledge and experience that many of the wineries purchase wine grapes from La Vista Vineyards.






Kendall Riding – Partner

Based in San Francisco, Kendall’s industry experience includes viticulture and enology courses at UC Davis and perfecting punch downs as a cellar worker to better understand what happens when the grapes leave the vineyard. She is on-call for everything from sales and marketing activities to seasonal grape picking.








James Riding

James Riding – Partner

James is a technology and media executive/entrepreneur residing in Los Angeles. He’s periodically responsible for La Vista’s marketing and branding initiatives and is always evangelizing Paso wines in the Southland.

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